The Lee Jeans ‘Make History’ photography campaign has been running since January 2007 and over the past two years more than 16,000 entries have been submitted (from 90 different countries around the world), of which some 2,000 were featured online. The very best picture stories were also published in various fashion magazines in the form of Lee Advertisements, which I am sure you may have seen…
The title of the winning work has been announced and the photographer presented with a prize of €50,000: Rossella Dimichina, 27 years old, from Ferrara, Italy. (see image attached)
A free Pop Up public exhibition of the 101 Make History finalists prints including the winner will be up in Central London until next Tuesday 17th March just behind Carnaby Street, 29 Fouberts Place, W1.
We invite you to go down and check it out… the standard of the photography is stunning!
open 10am – 6pm Daily
More info below.
By the end of December 2008, a shortlist of 101 picture stories had been published on the www.makehistory.eu website. The winner was chosen from these works by a panel including Terry Jones (i-D Magazine), Veronique Kolasa (Le Book), Carla Sozzani (Galleria Carla Sozzani) and Frank Kalero (Ojo de Pez).
Make History, far beyond initial expectations, turned out to be a milestone project.
And even though the entries ranged between a great number of different cultures and the themes were wildly diverse, there was a feel to the campaign that gave it a sense of unity, where different stories played off each other, turning it into something greater than the sum of its parts.
This is why Lee has decided to turn Make History into an annual award.
Check out makehistory.eu for the start of the next edition
Yeah and some…